Upcoming artist lands deal with Betway Kenya

Washington aka Libango Landu

34-year old local upcoming artist, Washington aka Libango Landu, has inked a deal with leading sports betting company, Betway Kenya to develop a track that will be used as the brand’s signature tune.

The Nairobi based artist has in the recent past captured the airwaves with the track ‘bonbon’, done in collaboration with award winning star Amani.  His other hit songs include “Bless Me” done in collaboration with Papa Dennis and Chidinma from Nigeria, among others.

Betway’s decision to go with Washington was deliberate. “We chose local talent because we are interested in Betway growing as a local brand through homegrown development, in sports and beyond,” said Wanja Mwangi, Betway Kenya country manager. “We want youth in all fields to prosper,” she added.

The track that Washington developed for Betway was recorded in Kenya by renowned East African producer R-Kay. It is part of a broader branding campaign by Betway dubbed “Champions unite.”

The campaign seeks to showcase consumer interaction with Betway and enable Kenyans to experience the true meaning of championship.

The track, which has been adapted as the brand’s signature tune, inspires people to let out the champion within, and together, aim for greatness in unity and enjoy the experience and joy that comes with being a winner.

The song seeks to engage the Betway fans as they enjoy their favorite sports and further share the experience with their families, friends and other sport enthusiasts.

Washington had this to say: “I am grateful for the opportunity that Betway has accorded me. It provides a platform for me to take my career in music to the next level.”

LG G5: putting “smart” back into the smartphone

The LG G5 smartphone made a splash at the Mobile World Congress 2016, and has aroused the interest of the public imagination ever since. The LG G5 is both functional and powerful. More importantly, it has put “smart” back into smartphone allowing personalization of the device itself and not just software.

Although smartphones have traditionally found success through customizable apps and software, LG is pushing the envelope by allowing personalization of the device itself. The LG G5 flagship phone allows users to tweak the device with different hardware attachments. This is in line with the electronic giant’s philosophy of consistently pushing the boundaries of what’s possible with mobile technology.

Removing the bottom "chin" of the G5, which holds the battery, lets you swap in replacement parts such as the CAM Plus, which adds a firmer grip for steady shots. You can also add a physical shutter and zoom buttons, and an extra battery pack. This customizable concept is the fruit of three years of a broader innovative research by LG to expand the possibilities for customers.

The LG G5 has positioned itself as the top flight android phone for 2016 primarily by way of aligning itself to consumer trends. Although modern consumers want a stylish design, they are not concerned about design as much as they are about customization. They want a device that fits into their lifestyle. Delivering on this is never easy, but then again, LG is all about taking the path less travelled—as the G5 effortlessly demonstrates.

LG has also not forgotten about making the apps intuitive and anticipative of user needs. The apps are designed in a way that demonstrates LG’s attentiveness to the needs of modern users.

For instance, the G5 comes with a feature called “Smart Settings”. It allows your phone to automatically adjust settings based on your location or connected devices. For example, your favorite music app can open when you plug in headphones. WiFi can be disabled when you leave your house. There are four different things that can trigger the Smart Settings: arriving at home, leaving home, plugging in earphones, and connecting a Bluetooth device.

This proves yet again that LG has been able to put “smart” back into smartphone.

Much as LG has focused on making the smartphone smart again, it has also focused on delivering the best in terms of design elements.  It has a metallic body and advanced camera to ensure that the G5 maintains the same mass-appeal as its predecessors.

LG’S FORWARD THINKING INTO THE FUTURE

The progress of technology and its trends has significantly risen in the last decade. This has not only been brought about by simplifying our daily tasks and chores but also creating a better lifestyle with the current consumer trends which are tailor made to each and every one of us.

With the world of technology rapidly growing, consumers nowadays do not seek to have products as a means to and end but rather than tools that signify ones status symbol and social status. With this new emergence of status-driven consumers LG’s SIGNATURE collection is the perfect match up for the trendsetting consumers. The premium appliances bring advanced, intuitive technology which coalesces with the environment.

A few years down the line, one could not imagine that the world of technology and fashion could merge together as one. This was brought about by the belief that one had tie be dressed from head to toe in smart technology. Not quite so anymore. The rise of smart accessories has given birth to impressive and stylish wearable technology. The G Watch Urbane 2^nd Edition gives one unprecedented customization options as well as the LG’s TONE Ultra line of Bluetooth headphones that comes with a perfect model for every user.

The production of technological products as compared to those from yesteryear has seen a decline in the quality. However, consumer groups are advocating for more durable products as they don’t want to replace their home appliances often. LG has set the pace by addressing the mass appeal by introducing the LG Centum System washing machine that comes with a two decade warranty that aligns itself with the new consumer trends.

As consumers choose tailor made products to them, the rise for energy efficient and environmentally products has been on the rise. The government itself has taken steps to ensure more of these products are made in form of regulations and tax breaks.

Such trends have given rise to a breed of new and innovative eco-friendly technological products. Such products are the LG’s Door-in-Door refrigerators that reduce cold loss while the TWIN Wash’s secondary mini washer helps in reducing water consumption. Both products are also equipped with LG’s inverter technology that assists in minimizing power consumption.

With all these advancements in the modern age by LG, we cannot go without noticing one of the top notch engineering achievements they came up with the LG OLED. This HD TV is one of kind; with its spectacular features boosting 4K resolution picture, Sleek Design and cinematic color that have seen international recognition across the globe for it.

LG's innovative technology personalizing lifestyle

Lately, the focus of fashion dynamics and lifestyle has shifted to anticipating and predicting the emerging consumer trends. And the true context can be achieved only by delving into the next frontier of forward thinking technology in the fast paced world. Today, tech Companies are studying unique tastes and experiences to be able to personalize recommendations on fashion at an individual level.

Integration of technology has transformed fashion and lifestyle in the modern world with great mass appeal. Never before in human history has the ability to create a lifestyle based on personal preferences anchored on technology been available to so many people.

It is in this backdrop that LG has stood out as one of the world’s trendsetting tech companies in elevating people’s lifestyle through its intuitive, stylish and cutting-edge technology with a plethora of widely-adopted products ranging from smartphones, household electronics to wearable’s.

Nothing demonstrates this more than the iconic LG G5 smartphone, the G Watch Urbane 2nd Edition, LG tone ultra-Bluetooth headphones and LG X series customizations that have helped LG to pioneer a cultural shift in which technology is actually deemed fashionable.

For instance, LG followed the evolution of smartphones to its natural conclusion with the development of LG G5. While the first smartphones found success primarily through application and other customizable software, the LG G5 is the first smartphone to apply these trends in personalization to the device itself.

In addition, the user friendly LG X series makes the connected lifestyle more accessible with its selection of models that each prioritizes specific features.

These LG products among others, have exhibited what the consumer believes them to be, or how they want to be perceived in line with their preferred lifestyle benefits much like in the fashion industry.

As such, LG has drawn the lines between technology and fashion closer, reshaping our perspective on the world of innovative technology.

To engage in branding lifestyle the more, LG is further working to give consumers a greater choice in personal audio with its Bluetooth speaker collection ranging from the ultra-portable Sound pop 360 to the trendsetting Music flow speakers featuring the art of JoneOne.

LG helping Rio Fans across the globe to see the Bigger Picture

The Olympics is among us and with majority of fans watching it at home, LG has made it better, thanks to OLED and other advanced TVs, those watching from a couch at home sometimes have a better view of the action than spectators at the stadium cheering for their favorite athletes to win gold at the games.

 Not only do the lucky viewers at home see the action in higher clarity but they also have the benefit of instant replay, additional camera angles and even audio commentary to enhance the play on the field.

In some cases, home spectators can see even more than the referees and players on the field, as long as the action is captured by cameras somewhere in the stadium. Despite the enormous power of modern HD equipment, there are times when even these advanced cameras fail to pick up a clear shot.

One American football team installed a ring of cameras pointing at the field that allows operators in the control room to rotate pictures and catch any moment from any angle. LG has developed a mobile 360 degree camera that can be held from a single point and capture images in every direction. It’s speculative to suggest that maybe we will see this applied to home sports broadcasts, but the technology is certainly there. It is also possible that this technology could soon give rise to 360 degree helmet-cam views or something very similar. This will ensure that every shot on goal, every close play at the plate and every foul in the paint is recorded.

THE ULTIMATE LG SPORTING EXPERIENCE.

The introduction of sports to modern man in ancient times as compared to now has rapidly changed. From creation of new sports to advancing technology in the various fields of sports, sports have been made accessible and more for one to participate and view globally.

 The close connectivity between sports and technology has brought about effective enhanced athlete performance, increased accuracy for judges and a better experience in viewing competitions. This gives an opportunity for technology to play a supporting role in sports.

In regards to this, LG plays a big role in the consumer’s sporting experience as both viewer and participant and experience of athletes in their various sporting activities. Some of the ways LG delivers this is through;

When viewing sports, one aims to create the best atmosphere and experience from the comfort of your home.  The man cave is one of the ultra-modern technologies where this experience comes to life. Apart from having sporting memorabilia on the wall, a top of the line HD TV is required. LG’s line of advanced OLED TVs is the perfect match to this man cave as it offers the highest picture clarity and can also host streaming apps eliminating the need of set boxes, bringing out the ultimate viewing experience.

When watching a game live at the stadium, the fans roars, cheers and excitement goes a long way in creating a lasting memory and unforgettable experience. When watching from home, one wishes to have such an atmosphere as such from the comfort of their houses. This is why LG introduced the wireless sound bars and surrounds speakers which provide high quality output bringing about the atmosphere of games are designed to par with the OLED TVs bringing about smart connectivity.

The introduction of live streaming of sports and events has created a gateway in making sports easily accessible and efficient as one is able to access what they want to watch at any given place and time, but with it comes some downsides to it such as poor audio quality. With the new introduction of LG’s PH and PW projectors they have redefined the whole experience of streaming games from your phone. Together with the LG 360 portable speakers, the advanced projectors which be paired with smartphones  beam high quality content while the speakers emit high quality audio making it ideal for all kinds of set ups such as vacations.

With no doubt, the rise of technological advancement of the mobile phone has risen rapidly over the last six years. This has also had a major impact on sports such as purchasing of tickets, checking the starting lineups to getting the best parking slot. With up-to-date Wi-Fi networks being existent in most stadiums, teams are in a position of building their social presence as fans are able to take selfies and videos of themselves at such events. What better way to do this than to use LG’s V10 and G5 equipped with high megapixel cameras to capture the best moments live.

Let us all embrace smart technology in shaping the future of sports.

GardaWorld International Protective Services Increases its Commitment to Africa by Incorporating KK Security to its Global Network

GardaWorld, the world’s largest privately owned security and cash services provider, announced today that KK Security will now form an integral part of its African network. The addition of KK to its network offers GardaWorld access to new growth markets. KK’s seven-country African footprint has established its position as a leading security and protective services provider on the continent. With this addition to its network, GardaWorld will now have direct presence in 18 countries in Africa.

In order to support this strong commitment to the African continent, GardaWorld has also appointed Nick Arnold as the Managing Director for East Africa. Nick brings over 20 years’ experience in Africa and wider Emerging Markets and has held senior management positions in the security industry, general management, business development and operations.

Oliver Westmacott, President of GardaWorld International Protective Services commented “The addition of KK Security to our global network and the appointment of Nick Arnold to lead our East Africa strategy are direct responses to the growing requirements of our international clients wanting us to have a strong African presence. Our clients are investing money and efforts in Africa and GardaWorld is committed to support them with their security needs wherever they are. We are truly excited about these new developments and we will continue to grow our presence in the region.”

Nick Arnold commented, “GardaWorld’s decision to grow its presence in the African market is fueled by the opportunity to extend our world-class security and protective services to international clients with growing presence on the continent. KK Security is a well-managed company with an impeccable reputation. By working closely with the existing management team, GardaWorld will build on a strong existing platform and bring opportunities previously unavailable to a regional company”.

KK Security, in a statement by Chief Executive Officer, James Omwando, commented, “KK Security is proud of the reputation that we have built in nearly 50 years of providing security with diligence and integrity. This, combined with a high-performance track record has seen us establish successful operations in seven African countries and we are now excited to be in a position to take KK to the next level. GardaWorld’s core values, commitment to its employees training and career growth, international client base and best-in-class processes makes them a perfect fit for us and we look forward to working closely with them over the coming years to grow KK.”

In briefings with KK Security Country Managers and key clients, the two companies affirmed that the inclusion of KK in GardaWorld’s global network will not impact existing management structure and that KK will continue to operate as usual. Overtime, they will work to integrate knowledge and expertise to deliver international standards and opportunities unique to each country needs and requirements.