Lately, the focus of fashion dynamics and lifestyle has shifted to anticipating and predicting the emerging consumer trends. And the true context can be achieved only by delving into the next frontier of forward thinking technology in the fast paced world. Today, tech Companies are studying unique tastes and experiences to be able to personalize recommendations on fashion at an individual level.
Integration of technology has transformed fashion and lifestyle in the modern world with great mass appeal. Never before in human history has the ability to create a lifestyle based on personal preferences anchored on technology been available to so many people.
It is in this backdrop that LG has stood out as one of the world’s trendsetting tech companies in elevating people’s lifestyle through its intuitive, stylish and cutting-edge technology with a plethora of widely-adopted products ranging from smartphones, household electronics to wearable’s.
Nothing demonstrates this more than the iconic LG G5 smartphone, the G Watch Urbane 2nd Edition, LG tone ultra-Bluetooth headphones and LG X series customizations that have helped LG to pioneer a cultural shift in which technology is actually deemed fashionable.
For instance, LG followed the evolution of smartphones to its natural conclusion with the development of LG G5. While the first smartphones found success primarily through application and other customizable software, the LG G5 is the first smartphone to apply these trends in personalization to the device itself.
In addition, the user friendly LG X series makes the connected lifestyle more accessible with its selection of models that each prioritizes specific features.
These LG products among others, have exhibited what the consumer believes them to be, or how they want to be perceived in line with their preferred lifestyle benefits much like in the fashion industry.
As such, LG has drawn the lines between technology and fashion closer, reshaping our perspective on the world of innovative technology.
To engage in branding lifestyle the more, LG is further working to give consumers a greater choice in personal audio with its Bluetooth speaker collection ranging from the ultra-portable Sound pop 360 to the trendsetting Music flow speakers featuring the art of JoneOne.
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