With the emergence of new and better companies as compared to
the ones yesterday, it has become a constant battlefield of who can come up with
either innovative, remarkable technology or eco-friendly products which has led
to an improvement of our daily lives.
Other than improving the quality of products or services
companies provide to consumers, companies have taken into consideration the
environmental reputations they have to uphold in determining consumer appeal. Green competition is changing the way
companies approach corporate sustainability and environmentalism.
Corporates have discovered that each step they take to reduce
energy consumption also strengthen their environmental credentials which lead
to burnishing their image while decreasing costs. Renewables were considered
prohibitively expensive, more and more corporates are making
t
t
hese alternative
energy sources more accessible than ever.
Such eco-friendly motives also trickle down to how brand
awareness is reflected to consumers as corporates nowadays tend to create
adverts that appeal to the consumer and promote a worthy cause(environmental related)
instead of its own products. Such motives not only improve brand awareness but
also penetrate at a deeper level to employees, families and beyond.
As business step up their eco-friendly businesses, one key
pillar to support this is CSR(Corporate Social Responsibility) which is a business approach that
contributes to sustainable development by delivering economic, social and environmental benefits for
all stakeholders. Such efforts aim to improve the society in some way. These
efforts can range from donating money to nonprofits to implementing
environmentally-friendly policies in the workplace.
At LG Electronics, they are not only
committed to offering the most user-efficient products but also improve the
wellbeing of its consumers and the shared environment. Its CSR framework system
is tailor-made to accommodate shifting consumer needs. Each market has its own
unique niche, so catering to specific demands proves beneficial to all parties
as tailored approaches are proven to result in increased user satisfaction and
brand loyalty.
Here in Kenya, LG has taken an initiative to
support local hospitals that cater pediatric needs to those who have lost
replaceable parts of the body with prosthetics. This CSR initiative with Kikuyu
Hospital has been running for over 10 years and has helped many Kenyans have a
‘second – chance’ at life.
Speaking
during the official handover for this year’s partnership,
General Marketing Manager, LG Electronics East Africa. Moses
Marji said, “We at LG are dedicated to supporting orthopedic patients who
require funds that will be used to equip the unit with
prosthetics, pay bills for needy patients as well as create awareness on the
plight of persons with physical impairments”
