LG G5: putting “smart” back into the smartphone

The LG G5 smartphone made a splash at the Mobile World Congress 2016, and has aroused the interest of the public imagination ever since. The LG G5 is both functional and powerful. More importantly, it has put “smart” back into smartphone allowing personalization of the device itself and not just software.

Although smartphones have traditionally found success through customizable apps and software, LG is pushing the envelope by allowing personalization of the device itself. The LG G5 flagship phone allows users to tweak the device with different hardware attachments. This is in line with the electronic giant’s philosophy of consistently pushing the boundaries of what’s possible with mobile technology.

Removing the bottom "chin" of the G5, which holds the battery, lets you swap in replacement parts such as the CAM Plus, which adds a firmer grip for steady shots. You can also add a physical shutter and zoom buttons, and an extra battery pack. This customizable concept is the fruit of three years of a broader innovative research by LG to expand the possibilities for customers.

The LG G5 has positioned itself as the top flight android phone for 2016 primarily by way of aligning itself to consumer trends. Although modern consumers want a stylish design, they are not concerned about design as much as they are about customization. They want a device that fits into their lifestyle. Delivering on this is never easy, but then again, LG is all about taking the path less travelled—as the G5 effortlessly demonstrates.

LG has also not forgotten about making the apps intuitive and anticipative of user needs. The apps are designed in a way that demonstrates LG’s attentiveness to the needs of modern users.

For instance, the G5 comes with a feature called “Smart Settings”. It allows your phone to automatically adjust settings based on your location or connected devices. For example, your favorite music app can open when you plug in headphones. WiFi can be disabled when you leave your house. There are four different things that can trigger the Smart Settings: arriving at home, leaving home, plugging in earphones, and connecting a Bluetooth device.

This proves yet again that LG has been able to put “smart” back into smartphone.

Much as LG has focused on making the smartphone smart again, it has also focused on delivering the best in terms of design elements.  It has a metallic body and advanced camera to ensure that the G5 maintains the same mass-appeal as its predecessors.

LG’S FORWARD THINKING INTO THE FUTURE

The progress of technology and its trends has significantly risen in the last decade. This has not only been brought about by simplifying our daily tasks and chores but also creating a better lifestyle with the current consumer trends which are tailor made to each and every one of us.

With the world of technology rapidly growing, consumers nowadays do not seek to have products as a means to and end but rather than tools that signify ones status symbol and social status. With this new emergence of status-driven consumers LG’s SIGNATURE collection is the perfect match up for the trendsetting consumers. The premium appliances bring advanced, intuitive technology which coalesces with the environment.

A few years down the line, one could not imagine that the world of technology and fashion could merge together as one. This was brought about by the belief that one had tie be dressed from head to toe in smart technology. Not quite so anymore. The rise of smart accessories has given birth to impressive and stylish wearable technology. The G Watch Urbane 2^nd Edition gives one unprecedented customization options as well as the LG’s TONE Ultra line of Bluetooth headphones that comes with a perfect model for every user.

The production of technological products as compared to those from yesteryear has seen a decline in the quality. However, consumer groups are advocating for more durable products as they don’t want to replace their home appliances often. LG has set the pace by addressing the mass appeal by introducing the LG Centum System washing machine that comes with a two decade warranty that aligns itself with the new consumer trends.

As consumers choose tailor made products to them, the rise for energy efficient and environmentally products has been on the rise. The government itself has taken steps to ensure more of these products are made in form of regulations and tax breaks.

Such trends have given rise to a breed of new and innovative eco-friendly technological products. Such products are the LG’s Door-in-Door refrigerators that reduce cold loss while the TWIN Wash’s secondary mini washer helps in reducing water consumption. Both products are also equipped with LG’s inverter technology that assists in minimizing power consumption.

With all these advancements in the modern age by LG, we cannot go without noticing one of the top notch engineering achievements they came up with the LG OLED. This HD TV is one of kind; with its spectacular features boosting 4K resolution picture, Sleek Design and cinematic color that have seen international recognition across the globe for it.

LG's innovative technology personalizing lifestyle

Lately, the focus of fashion dynamics and lifestyle has shifted to anticipating and predicting the emerging consumer trends. And the true context can be achieved only by delving into the next frontier of forward thinking technology in the fast paced world. Today, tech Companies are studying unique tastes and experiences to be able to personalize recommendations on fashion at an individual level.

Integration of technology has transformed fashion and lifestyle in the modern world with great mass appeal. Never before in human history has the ability to create a lifestyle based on personal preferences anchored on technology been available to so many people.

It is in this backdrop that LG has stood out as one of the world’s trendsetting tech companies in elevating people’s lifestyle through its intuitive, stylish and cutting-edge technology with a plethora of widely-adopted products ranging from smartphones, household electronics to wearable’s.

Nothing demonstrates this more than the iconic LG G5 smartphone, the G Watch Urbane 2nd Edition, LG tone ultra-Bluetooth headphones and LG X series customizations that have helped LG to pioneer a cultural shift in which technology is actually deemed fashionable.

For instance, LG followed the evolution of smartphones to its natural conclusion with the development of LG G5. While the first smartphones found success primarily through application and other customizable software, the LG G5 is the first smartphone to apply these trends in personalization to the device itself.

In addition, the user friendly LG X series makes the connected lifestyle more accessible with its selection of models that each prioritizes specific features.

These LG products among others, have exhibited what the consumer believes them to be, or how they want to be perceived in line with their preferred lifestyle benefits much like in the fashion industry.

As such, LG has drawn the lines between technology and fashion closer, reshaping our perspective on the world of innovative technology.

To engage in branding lifestyle the more, LG is further working to give consumers a greater choice in personal audio with its Bluetooth speaker collection ranging from the ultra-portable Sound pop 360 to the trendsetting Music flow speakers featuring the art of JoneOne.