LG G5: putting “smart” back into the smartphone

The LG G5 smartphone made a splash at the Mobile World Congress 2016, and has aroused the interest of the public imagination ever since. The LG G5 is both functional and powerful. More importantly, it has put “smart” back into smartphone allowing personalization of the device itself and not just software.

Although smartphones have traditionally found success through customizable apps and software, LG is pushing the envelope by allowing personalization of the device itself. The LG G5 flagship phone allows users to tweak the device with different hardware attachments. This is in line with the electronic giant’s philosophy of consistently pushing the boundaries of what’s possible with mobile technology.

Removing the bottom "chin" of the G5, which holds the battery, lets you swap in replacement parts such as the CAM Plus, which adds a firmer grip for steady shots. You can also add a physical shutter and zoom buttons, and an extra battery pack. This customizable concept is the fruit of three years of a broader innovative research by LG to expand the possibilities for customers.

The LG G5 has positioned itself as the top flight android phone for 2016 primarily by way of aligning itself to consumer trends. Although modern consumers want a stylish design, they are not concerned about design as much as they are about customization. They want a device that fits into their lifestyle. Delivering on this is never easy, but then again, LG is all about taking the path less travelled—as the G5 effortlessly demonstrates.

LG has also not forgotten about making the apps intuitive and anticipative of user needs. The apps are designed in a way that demonstrates LG’s attentiveness to the needs of modern users.

For instance, the G5 comes with a feature called “Smart Settings”. It allows your phone to automatically adjust settings based on your location or connected devices. For example, your favorite music app can open when you plug in headphones. WiFi can be disabled when you leave your house. There are four different things that can trigger the Smart Settings: arriving at home, leaving home, plugging in earphones, and connecting a Bluetooth device.

This proves yet again that LG has been able to put “smart” back into smartphone.

Much as LG has focused on making the smartphone smart again, it has also focused on delivering the best in terms of design elements.  It has a metallic body and advanced camera to ensure that the G5 maintains the same mass-appeal as its predecessors.