Sunday 13 September 2015

EABL Foundation launches a countrywide Water Initiative


(L-R) Jean Kiarie-Ngumu Group Head of Sustainability, Council of Governors' Chairman Hon. Peter Munya, Julie Adell-Owino EABLF Group Corprate Relations Director and Dep. Gov. Gerald Githinji
The EABL Foundation has today announced an expansive initiative in counties aimed at providing access to clean water and potentially transforming livelihoods of communities in dire need of the commodity.
The initiative will involve development of 10 sustainable, water projects in 10 counties to benefit communities struggling to access water. The programme is part of a larger programme dubbed “Water of Life” under which the Foundation has implemented over 50 community water projects in areas that are encountering perennial water shortage in the region.
Speaking at the launch, EABL’s Julie Adell-Owino, said the initiative is aimed at drastically reducing the amount of time and hassle that people - especially women and children - encounter in search of water, an increasingly scarce commodity among many communities in the region.
“We are not only critically conscious of the important role that provision of clean, drinking water plays for sustainable development but are aware that population expansion has stressed existing water resources. Hopefully, this project will free up time for women to be involved in other socio-economic activities and provide children adequate time to study, therefore boosting their chances to succeed in life,” added Ms. Adelle-Owino
The ten counties in Kenya to benefit under the initiative are Kitui, Tharaka Nithi, Kericho, Murang’a, Narok, Siaya, Kiambu, Kakamega, Nairobi and Mombasa.  
Launching the initiative, Council of Governors’ Chairman Hon. Peter Munya, acknowledged the Foundation for its efforts in complementing counties’ efforts to provide clean and safe water to communities. He appealed to communities to be protective of the infrastructure once set up to maximize benefits to them and called for a collaborative public-private sector partnership to restore and protect water towers and catchment areas alongside all wetlands.
“Careful environmental audit should precede the development and later, management of water projects such as boreholes. To ensure this happens, favourable water practices need to be developed and new water management standards established.”
Over the last 10 years, the EABL Foundation has sponsored over 50 sustainable water projects in East Africa, positively impacting over 5 million lives directly and indirectly in the region. These projects include sinking of boreholes, development of water pans and water preservation initiatives.
The initiative is part of EABL Foundation’s 10th Year Anniversary marking the launch of EABL’s corporate social responsibility arm in 2005. The location of the water projects is informed research by the Foundation establishing demand for the commodity based on population density abd geographical set-up.
Kenya is largely considered as a water-scarce country, with water per capita of about 647 m3 per year and a resource endowment of 21 billion cubic meters a year. The National Water Master Plan 2030 indicated that Kenya has up to 60 billion cubic meters of groundwater potential that now requires compressive investigation to locate and map out these aquifers for exploitation.

“It is important to acknowledge the fact that matters of form and location of water —now more than ever before—call for concerted interventions. Therefore, we need expert opinion based on scientific evidence in this regard so that mitigation factors are put in place early” noted Gov. Munya. 










Thursday 10 September 2015

The World’s #1 fabric softener Downy Concentrate is now available in Kenya.


 
Millions of moms all over the world already turn their laundry into a message of love for their families thanks to Downy. Now moms in Kenya can enjoy the long-lasting freshness and softness of Downy Concentrate all day long too.

About Downy Concentrate:
Downy Concentrate delivers all the benefits that you can expect from a fabric softener. Its unique formula contains perfume oils that penetrate deep into the fibres of fabrics releasing long lasting freshness throughout the day. And a protective layer delivers:

o FRESHNESS BENEFIT: the protective layer functions as an anchor for Downy’s perfume oil particles, which are designed to chemically bind to it and thereby ensure long lasting freshness
o SOFTNESS BENEFIT: the protective layer coats even the finest textile fibers, lubricating as well as smoothening them, in order to achieve a new level of fabric softness

o ANTI-WRINKLING BENEFIT: the protective layer helps fibers maintain their elasticity, which keeps fibers from wrinkling as they become dry

o FABRIC PROTECTION BENEFIT: the protective layer reduces friction between fibers, protecting them from getting worn out during wear

The Fragrances: Downy Concentrate is available in four variants:

FOR THOSE WHO WANT A CLEAN, FRESH SCENT:
- Valley Dew has a floral, woody fragrance (available in 20ml, 500ml and 1L)
- Floral Breeze has a herbal fragrance with musky top notes (available in 500ml)

FOR THOSE WHO WANT A MOOD AWAKENING SCENT:
- Feel Romantic has fruity, floral fragrance (available in 20ml, 500ml and 1L)
- Feel Relaxed has a floral fragrance with musky top notes (available in 500ml)
Dosage:
For standard washing machines and normal loads, we recommend using 40ml dose to enjoy the Downy experience. In case of hand wash we would recommend using 20ml.
Product Information:
Product size: 20ml sachets, 500ml and 1l
RRP: Ksh15.00 for 20ml sachets, Ksh250.00 for 500ml and Ksh450.00 for 1L
Available at: Leading retailers across Kenya
For more information visit: www.facebook.com/DownyKenya


Tuesday 8 September 2015

P&G LAUNCHES DOWNY IN KENYA

 Procter & Gamble (P&G), the consumer goods company behind leading laundry detergent, Ariel, has launched Downy Concentrate Fabric softener in Kenya for the first time.

“We are excited to bring the world’s number one fabric softener, Downy Concentrate, to the country,” said Iacopo Pazzi, Managing Director of P&G East Africa. “Kenya is the first country in sub-Saharan Africa where Downy has been introduced. We are committed to the Kenyan market and are confident that Downy Concentrate will meet the needs of Kenyan families as it has done globally for millions of consumers for more than 50 years.”

Downy Concentrate provides multiple benefits when used to do laundry. Downy Concentrate is available in four different variants and provides multiple benefits when used to do laundry.
Firstly, it offers a long-lasting freshness with its unique concentrated formula that contains perfume oil to penetrate deep into clothing fibres, keeping them fresher all day long. In addition, the fabric softener’s one-of-a-kind active softening agents make fibres softer and smoother, maintaining elasticity, lessening the incidence of creasing and making clothes easier to iron. The softening agents also leave a protective layer on the clothing fibres so that quality is maintained longer than when using detergent alone.


Finally, because new Downy is concentrated, it also offers superior value: with Downy, you can wash up to 2.5 times more clothes than with regular softener. Though the above advantages of Downy Concentrate have already made it a leading brand in international markets, it’s most famous feature is its ability to emulate a mother’s loving touch.




Downy’s long-lasting transforms fabrics into messages of love. “When you use Downy to enhance the fragrance, feel and life of your clothes, you will pass on unspoken words of confidence, care and love to your child or partner during important moments, such as nerve-wracking class speeches or big sports games,” said P&G East Africa’s Marketing Director, Anthony N’ganga. “They will be able to feel the love and encouragement in their clothing, giving them the extra boost they need.”
According to Faith Mwaura, Downy Parenting Expert, simple things like freshly washed clothes are a powerful gesture of a mom’s thoughtfulness in her role as caregiver. “When we send our children out into the world, we want them to know that even when far away from us, Mom is always there for them,” she says. “Just the scent of home on fresh, soft clothes can give them a little extra boost of confidence.”

Share your message of love on the Downy Kenya Facebook page and stand the chance to win
To mark the launch of Downy Concentrate in Kenya, P&G is inviting mothers from across the nation to share their personalised messages of love on the company’s Facebook page (www.facebook.com/DownyKenya) to stand a chance to win one year’s worth of school fees for her child to the value of Ksh 300 000.

“P&G recognises the importance of parents investing in their children’s education, as this is investing in their future potential,” commented Mr N’ganga. “This is why we are on a mission to send the nation’s children to school with the scent of Mom’s love and a big boost of freshness and confidence. Millions of moms all over the world already turn their laundry into a message of love for their families thanks to Downy.”




Downy launch entrance at Sankara
Downy display table at Sankara

Victoria Rubadiri - The MC

Media guests watching Downy simulation

Michelle Mesa from P&G research and dvmpt doing a Downy Simulation

Michelle Mesa from P&G research and dvmpt doing a Downy Simulation

Downy moms sharing their mummy tips