Thursday, 22 September 2016

LG Electronics rides on camera quality to drive smartphone sales


Presently, Electronics giant LG is riding high with LG V20, a smart phone that is setting the pace on smartphone photography.
The LG V20 uses a dual-lens camera; instead of one sensor on the back of the phone you have two. The LG V20 features wide-angle lenses on the front and back of the handset. This, combined with the two rear facing cameras enables the device to deliver 360 Degree multiple panoramic shots.
The wide-angle lens lets you take truly stunning action photos of things right in front of you. The wide angle capabilities of the front and rear cameras capture action photography with an inclusive background, meaning users get more in the frame and leave nothing out.
Commenting on the development, Moses Marji, General Marketing Managing E.A said:  “Addressing changing consumer needs as well as innovation that matches customers' tastes, have been key in driving success for this device as many customers wanted a smart phone that could easily deliver quality images and videos without tinkering with the treasured moments, and deliver on growth of their social currency”.
The front camera "with a 120-degree lens expands the selfie experience to take bigger pictures with even more friends while the rear camera with its 135-degree lens is perfect for taking pictures in front of, say, a gorgeous vista or inside a gigantic stadium,"  Mr. Marji explained .
The V20 is the first smartphone in the world to run on Google's latest Android mobile operating system called "Nougat" and adopts Google's new search app “In Apps”.
However, camera-makers are also hitting back by launching mirror-less cameras with a Wi-Fi function. These cameras have a lighter body than a digital single-lens reflex, and they allow changing of lenses.
The Wi-Fi function on these cameras makes it easy to share pictures online through social media, helping the camera makers fight their battle against the smartphones.

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