LG LEADING THE PACK IN PHOTOGRAPHY

The creation of photography in the past was one of the revolutionary inventions to ever take place. The capability of capturing and preserving a particular moment changed how we viewed ourselves and the surrounding world forever.

The progression of old-age photography to digital photography has brought about a positive impact on the advancement in the field of photography. Such ways are being able to capture instant moments without generating the film. But in this smartphone era, almost each and every person owning one has access to a camera. The potential in which smartphones have with cameras is limitless.

Without no doubt, ones preference in buying a phone is highly attributed in the quality of the camera it comes with. Mobile developers are coming up with innovative ways to enhance the customer experience by integrating the camera into various functions and applications. With inventions such as the selfie stick and clip-on lenses, developers will come up with inventions that we couldn’t possibly imagine of. “As a set pacer in the industry of mobile and camera innovation, we are always looking into the future to come up with the next great innovation” Mr. Moses Marji, General Marketing Manager for East Africa commented in a recent interview.

When videoconferencing was first introduced, nobody could possibly think it would translate to be used via a smart phone, but with the rapid growth of mobile technology, this has been made possible. Mobile phones have been able to build bridges between a person who live across great distances and is not only used for personal calls but also business meetings.

The LG G5 8 megapixel front camera is an example of such smartphones that can be used for videoconferencing. Issues such as lag time, faulty connections and pixelated videos are some of the errors you will definitely not find on this smartphone, setting the pace for other mobile developers.

The LG G5 release came with utmost praise of its wide-angle lens, a feature that was first of its kind in the range of smart phones. With its field view larger than the human eye, one doesn’t need to carry along their cameras to capture wide angle shots of images such as landscapes. Such innovative ideas by LG bring about consumer customer relations as ones needs are addressed.

With the growth of information technology rapidly growing, the need for sharing and receiving live footage has been on the rise. Live streaming applications such as Periscope and Snapchat have been on demand globally and have attracted big numbers from downloads. Live streaming is a combination of internet streaming services and with the appeal of live TV helping viewers to see events in real time. For this, one requires portable and unique devices that can cope with various kinds of situations.

This is why LG introduced the LG Action Cam a smart accessory which is dust and sand proof and can be used for up to 30 minutes under water. From skydiving to dirt bike racing, the capability of this high quality resolution camera is limitless. Once recorded, clips can be uploaded directly to the internet via 3G or 4G services cutting back on time using smartphones or laptops.