When it comes to CSR (Corporate Social Responsibility) by
companies there are five main principles applied for effective CSR
communication which is transparency, authenticity, engagement, shared value and
storytelling.
Recently when a case was filed against Domestic Violence
victim Jackline Mwende’s husband for allegedly chopping off her hands, LG saw
the opportunity in giving back to the society in assisting her to be fitted
with myoelectric prostheses.
“Myoelectric” is the term for electric
properties of muscles. A myoelectric-controlled
prosthesis is an externally powered
artificial limb that one can control with the electrical signals generated
naturally by your one’s own muscles.
This procedure took place on the 26th
of September 2016 as Mwende was jetted to South Korea for the procedure. While
there, she was taught on how to use her newly acquired artificial limbs which
doctors advised would take some time to adapt to.
She was welcomed back to the country with
open arms on the 10th of October 2016 in which there was a press
briefing held. “Now I can go back to my daily routine all because of LG
although I have not yet adapted to the artificial limbs” Mwende was quoted.
Through this long journey, LG was with
Mwende in every step, from footing her bill at the P.C.E.A Kikuyu hospital to
covering her bills to travel to and fro South Korea and being fitted with the
artificial limbs. LG also promised to provide her with a generator which she
could be able to charge the artificial limbs as there is no electricity where
she resides.
“LG is
committed in seeing Mwende’s recovery and we shall support her in every step of
the journey to recovery so that she can live a better life. It is not an easy
scenario in dealing with having no limbs anymore but we have tried our level
best in making her have hope for a better tomorrow.” said LG
Electronics General Marketing Manager Mr. Moses Marji.
Having
had an established relationship for over ten years with P.C.E.A Kikuyu
Hospital in assisting people in
acquiring artificial limbs, LG clearly aims in assisting the community for a
brighter tomorrow as it has interacted with over five hundred people in such
scenarios.
I might be one of the few that sent my pixel xl back its a great phone but not for me I ended up picking up a v20 and I couldnt be any happier and the size is not a problem its basically the same size as my nexus 6p and I think its screen is really nice deep black and not to saturated like my nexus 6p
ReplyDeleteLg V20