Road deaths are rising, with almost 1.5 million people killed in 2016 globally in road accidents. In Kenya, in the last one week alone, over 75 people have lost their lives in multiple accident.
Pressure has been building on road designers, carmakers and technology providers to tackle the rising number of fatalities that occur from sometimes distracted drivers. In some instances, old age has been attributed to road accidents orchestrated by decline in physical and cognitive capabilities.
Old people with over 70 years and sometimes young people under the influence of alcohol are more likely to make driving errors in which they failed to correctly judge speed or the distance between their vehicle and another. In such instances, smart technology such as enhanced safety features and crash avoidance technology helps make older drivers meet their daily transportation needs.
As it has become clear that eradicating accidents by means of vehicle passive safety efforts alone is becoming a challenge, research and development of systems for preventing accidents through road-vehicle cooperation and vehicle-vehicle cooperation have come in handy and more intuitive innovation is underway to enhance their effective use.
LG Electronics has emerged as one of the front runners in breaking barriers to design innovative technology to prevent road accidents. LG’S Advanced Driver Assistance System (ADAS) can help drivers of all ages make better decisions, increasing road safety for all. The system has smart camera that collects traffic information accurately responding to the surrounding environment in real time.
The system can also detect objects from a distance and even apply autonomous emergency braking if a collision is imminent. Its advanced lane keeping assist technology allows the car to stay in its lane while maintaining a safe distance from other vehicles.
“As LG, we believe that innovation and right technology such as Advanced Driver Assistance System could greatly reduce traffic accidents. There is a lot of investment and harnessing of technology that is going into our efforts to ensure we realize safety on our roads.” Said LG East Africa Marketing Manager, Moses Marji.
When fully implemented, ADAS will make it possible for drivers both old and young to perform better while lowering the risk of vehicle related injuries.
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