LG puts the focus on phone screen to bezel ratio with its latest flagship phones

The latest generation of smartphones are increasingly viewed as handheld computers rather than as phones, due to their powerful on-board computing capability, capacious memories, large screens, open operating systems and enhanced connectivity that encourage application development.

The rise in smartphone adoption has led to increased content consumption; which has further led to the increase in business usage of phones and content creation for business purposes.

Business users are relying on their mobile handsets to not only provide them with all the latest information while on the move, but also use them as platforms to develop content without having to use laptops or tablets.

The past few years have seen a shift take place from having content sent to a business user through a computer (market reports, emails, news, and meeting requests) to being able to use mobile productivity applications to create presentations, spreadsheets, or other business content while travelling.

For this to be really effective and usable, one cannot expect a business user to work on a four-inch screen and still be able to function at full capacity. Ideally, these users need a device with a larger screen that gives them enough viewing room and display real estate to be precise in their interactions.

Phone manufacturers have long been shaving down these edges to offer frame-less designs. In the quest to give users bigger and better screens without creating huge phones, manufacturers have the bezel firmly in their sights. 

Talk of a bezel-less phone has been swirling in recent months and the screen-to-body ratio has been steadily climbing in many of the top new releases. The bezel-less look is distinctly futuristic and despite some compromises, we are slowly moving towards it.

LG kicked off the widescreen trend, creating a 5.7-inch screen with an unusual 18:9 aspect ratio. Alongside the shrinking bezels, LG flagship phones have packed in more screen space without making phones too big to comfortably handle.

“The smartphone is no longer just for making calls and sending text messages. It has evolved into a life companion capable of making just about every aspect of our lives more convenient, and screen size plays a big part in this. It also allows us to share every moment of life in a more creative way,” said LG East Africa Marketing Manager, Moses Marji.

In a few years, mobile technology will become more capable with an array of features; thanks to computing advancements, cloud computing and network infrastructure. Futuristic features like virtual reality will no longer be for video games and comics, but for the mass market.