A BETTER TOMORROW MADE POSSIBLE WITH LG

With the emergence of new and better companies as compared to the ones yesterday, it has become a constant battlefield of who can come up with either innovative, remarkable technology or eco-friendly products which has led to an improvement of our daily lives.

Other than improving the quality of products or services companies provide to consumers, companies have taken into consideration the environmental reputations they have to uphold in determining consumer appeal.  Green competition is changing the way companies approach corporate sustainability and environmentalism.

Corporates have discovered that each step they take to reduce energy consumption also strengthen their environmental credentials which lead to burnishing their image while decreasing costs. Renewables were considered prohibitively expensive, more and more corporates are making 
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hese alternative energy sources more accessible than ever.

Such eco-friendly motives also trickle down to how brand awareness is reflected to consumers as corporates nowadays tend to create adverts that appeal to the consumer and promote a worthy cause(environmental related) instead of its own products. Such motives not only improve brand awareness but also penetrate at a deeper level to employees, families and beyond.  

As business step up their eco-friendly businesses, one key pillar to support this is CSR(Corporate Social Responsibility) which is a  business approach that contributes to sustainable development by delivering economic, social and environmental benefits for all stakeholders. Such efforts aim to improve the society in some way. These efforts can range from donating money to nonprofits to implementing environmentally-friendly policies in the workplace.

At LG Electronics, they are not only committed to offering the most user-efficient products but also improve the wellbeing of its consumers and the shared environment. Its CSR framework system is tailor-made to accommodate shifting consumer needs. Each market has its own unique niche, so catering to specific demands proves beneficial to all parties as tailored approaches are proven to result in increased user satisfaction and brand loyalty.

Here in Kenya, LG has taken an initiative to support local hospitals that cater pediatric needs to those who have lost replaceable parts of the body with prosthetics. This CSR initiative with Kikuyu Hospital has been running for over 10 years and has helped many Kenyans have a ‘second – chance’ at life.

Speaking during the official handover for this year’s partnership, General Marketing Manager, LG Electronics East Africa. Moses Marji said, “We at LG are dedicated to supporting orthopedic patients who require funds that will be used to equip the unit with prosthetics, pay bills for needy patients as well as create awareness on the plight of persons with physical impairments”