LG trendsetting in Customer-Centric Technology

LG East Africa General Manager Marketing Moses Marji (Right) explains the features of the newly launched LG 4K OLED TV in the Kenyan Market to a customer Edith Onyango (Left)

Innovation is becoming more and more sophisticated with each passing year. But more importantly, companies are adding customer-centric technologies to their technology mix with a sole purpose of creating a unified consumer experience that will make their customers feel personally connected to brands.

Companies have shifted from a competitive landscape in which they are more exclusively focused on external forces affecting their industries and sectors, to one that has become significantly more customer centric and that creates mass appeal. Every company of any scale and in any sector wants to be closer to its customers, to understand them more deeply, and to tailor their products and services to serve them more precisely.

One such company that has taken the first step in response to the rapid advance of intuitive technology, and increase in intensive customer focus ahead of the competition, is LG Electronics that has focused on incremental delivery of new capabilities to its products that can respond very quickly to new or changing customer needs with the aim to increase customer intimacy.

LG differentiates itself from the competition with its consumer centric philosophy which considers ergonomic principles while still paying close attention to style and elegance, for instance, the rear -facing buttons on LG smartphones exemplify the company’s willingness to embrace outside- the -box thinking in order to enhance the user experience. These innovations open up many new possibilities for users, and allow designers to make LG smartphones even slimmer.

Other examples of LG‘s ergonomic expertise are apparent across the company’s diverse product line up. Whether its tilting a front –loading washing machine’s drum by six degrees to make it easier and efficient to load and unload, the intuitive arrangement of appliance control panels, the form fitting brilliance of the company’s Tone Bluetooth headsets, the flexibility provided by the corded zero line of vacuum cleaners or the newly launched LG Oled TVs with an aesthetic streamlined design which compliments their utility, LG products provide top notch performance, comfort and convenience.

So, what drives LG ahead of competition in innovation that personalizes the consumer needs? LG East Africa Marketing Manager Moses Marji explains how innovation and sophistication remain the company’s top priority; “Our robust Research and Design department work tirelessly to deliver fundamentally different and better user experiences with the vast of our products ranging from Home appliances, Home entertainment to smartphones. As LG, we continuously seek to bring our innovative and design thinking muscles to explore on how our customers experience could be better in the future.”

Marji further notes that LG is alive to the fact that the way consumers interacts with products is fundamental in shaping the user experience, making ergonomics a design priority for products of all sizes and shapes.