LG INNOVATION AT ITS BEST

When one thinks of design, the first image one paints is the look and feel of something. Whether it’s the couch you want to buy for Christmas or that sleek four door car that you saw at the showroom. Everything around us has its own unique design.

Designers to look at the term ‘design’ from many angles. Whether it is choosing the ideal material, creating the ideal consumer experience or boosting efficiency, the designer of any product has a number of things to consider when coming up with a new product.

How customers interact with the product is key for the designer. From shapes to sizes of the product, designers should not put in too much emphasis on how the product looks, yet, they should think of how the consumer shall use it. LG stays ahead of the game when it comes to this. The rear-facing innovative buttons on LG smartphones is an example of the out-of-box thinking that has opened up possibilities for the phone to be slimmer.

When coming up with a new product, ta consumer’s first impression goes a long way in determining their opinion of a particular product. Designers use a number of ways to ensure this is achieved such as the quality, texture and premium look of the product. Such are the wide range of LG refrigerators that are translucent allowing the user to have a glimpse of what is inside, or the LG Door –to – Door refrigerators that assist in reducing loss of cold.

Speaking at a recent conference, LG’s Marketing Manager Mr.Marji said, "At  LG, we strive to bring out the best in every product we put out in the market, whether it’s a phone or a refrigerator, our standards of high quality and value have to be maintained.”

With the production of portable devices on the rise, one cannot neglect the need for battery-powered portable electronics that are small and lightweight which perform on par with their counterparts. Such is the LF Musicflow portable speaker and minibeam projectors that are versatile and allow users to experience the product in their own comfort and on the go. Battery life is also key when it comes to such devices, capable of operating for 20 hours on a single charge, the LG sound pop 360 is an example of the unique design LG has been able to innovate in this new era of portable devices.

With no doubt LG goes to the limit of creating a unified consumer experience with each and every product they set out to create.