LG lauded for its role in environmental conservation

KWS Staff joins LG staff during the clean up exercise at Lake Elementaita  -A world heritage site

LG Electronics has been lauded by Kenya wildlife service (KWS) for upholding it values on setting the standards in environmental conservation in Kenya following the cleanup exercise in Lake Elementaita- A world heritage site that also marked the UN world environmental day.

The exercise that costed over USD 5,000, involved collecting litter along the Lake shores and donating waste bins and signboards for clean environment awareness.

A team of more than 30 people lead by LG East Africa marketing manager Moses Marji and joined by KWS staff and the community, covered a distance of 9.5 KM along the lake shores in a bid to keeping the Lake Elementaitra at the Peak of Beauty. The Lake has in the past experienced moderate levels of pollution from visitors on the shores.

Commenting on the exercise, Moses Marji said that LG aims to protect the local environment in all its activities and that the cleanup exercise was a symbolic gesture to show affection and a sense of responsibility towards the environment.

“Effective Corporate Social Responsibility is all about connecting the dots by bringing people together and engaging them through  conversations and action that will lead to a better environment to live in. Our drive as LG is designed to emphasize on the importance of collective action to make the world a cleaner place.” Marji said.

As a World Natural Heritage—site, there is no doubt that the cultural significance of Lake Elementaita is a direct result of its natural beauty. The lake system is home to 13 globally threatened bird species and some of the highest bird diversities in the world. It is the single most important foraging site for the lesser flamingo anywhere, and a major nesting and breeding ground for great white pelicans.

“The test for Kenya in the years to come will be whether its people can continue to preserve and protect the authenticity of this important landmark, which is viewed as a national symbol.” He added.

LG SUPPORTS A BRIGHTER FUTURE FOR JACKLINE MWENDE.

When it comes to CSR (Corporate Social Responsibility) by companies there are five main principles applied for effective CSR communication which is transparency, authenticity, engagement, shared value and storytelling.

Recently when a case was filed against Domestic Violence victim Jackline Mwende’s husband for allegedly chopping off her hands, LG saw the opportunity in giving back to the society in assisting her to be fitted with myoelectric prostheses.

 “Myoelectric” is the term for electric properties of muscles. A myoelectric-controlled prosthesis is an externally powered artificial limb that one can control with the electrical signals generated naturally by your one’s own muscles.

This procedure took place on the 26^th of September 2016 as Mwende was jetted to South Korea for the procedure. While there, she was taught on how to use her newly acquired artificial limbs which doctors advised would take some time to adapt to.

She was welcomed back to the country with open arms on the 10^th of October 2016 in which there was a press briefing held. “Now I can go back to my daily routine all because of LG although I have not yet adapted to the artificial limbs” Mwende was quoted.

Through this long journey, LG was with Mwende in every step, from footing her bill at the P.C.E.A Kikuyu hospital to covering her bills to travel to and fro South Korea and being fitted with the artificial limbs. LG also promised to provide her with a generator which she could be able to charge the artificial limbs as there is no electricity where she resides.

“LG is committed in seeing Mwende’s recovery and we shall support her in every step of the journey to recovery so that she can live a better life. It is not an easy scenario in dealing with having no limbs anymore but we have tried our level best in making her have hope for a better tomorrow.” said LG Electronics General Marketing Manager Mr. Moses Marji.         

Having had an established relationship for over ten years with P.C.E.A Kikuyu Hospital  in assisting people in acquiring artificial limbs, LG clearly aims in assisting the community for a brighter tomorrow as it has interacted with over five hundred people in such scenarios.