LG lauded for its role in environmental conservation

KWS Staff joins LG staff during the clean up exercise at Lake Elementaita  -A world heritage site

LG Electronics has been lauded by Kenya wildlife service (KWS) for upholding it values on setting the standards in environmental conservation in Kenya following the cleanup exercise in Lake Elementaita- A world heritage site that also marked the UN world environmental day.

The exercise that costed over USD 5,000, involved collecting litter along the Lake shores and donating waste bins and signboards for clean environment awareness.

A team of more than 30 people lead by LG East Africa marketing manager Moses Marji and joined by KWS staff and the community, covered a distance of 9.5 KM along the lake shores in a bid to keeping the Lake Elementaitra at the Peak of Beauty. The Lake has in the past experienced moderate levels of pollution from visitors on the shores.

Commenting on the exercise, Moses Marji said that LG aims to protect the local environment in all its activities and that the cleanup exercise was a symbolic gesture to show affection and a sense of responsibility towards the environment.

“Effective Corporate Social Responsibility is all about connecting the dots by bringing people together and engaging them through  conversations and action that will lead to a better environment to live in. Our drive as LG is designed to emphasize on the importance of collective action to make the world a cleaner place.” Marji said.

As a World Natural Heritage—site, there is no doubt that the cultural significance of Lake Elementaita is a direct result of its natural beauty. The lake system is home to 13 globally threatened bird species and some of the highest bird diversities in the world. It is the single most important foraging site for the lesser flamingo anywhere, and a major nesting and breeding ground for great white pelicans.

“The test for Kenya in the years to come will be whether its people can continue to preserve and protect the authenticity of this important landmark, which is viewed as a national symbol.” He added.