Vertical Video makes a footprint in the filmmaking industry.

The LG G6 Vertical Film Festival

The growth of technology and social media in the past decade has affected the society as a whole from a technical standpoint; more so the use of social media intertwined with the new advanced smartphones in the market.

Vertical video has emerged to be the next big thing in the filmmaking industry.  Brands and innovators are now making the shift from the conventional horizontal screen to the vertical video which is easily consumed on a smartphone.

Corporate companies are fast realizing the power of storytelling through vertical videos. With a large percentage of the consumer market going digital, vertical videos have turned into one of the biggest innovations of the century.
The rise of social media platforms such as Snapchat and Instagram have enabled consumers to share live content with people all over the world. Live feeds have encouraged people to channel their creativity and share special moments from their daily lives.

The advancement of technology in the smartphone is truly impressive. Filmmakers can now shoot an entire production entirely on their smartphone. Features such as the full built-in HD, dual cameras, editing, shooting modes and stabilization have taken smartphone shooting to another level.

This innovation will soon see a tide change for video makers. This year will see global innovators in film be recognized for their efforts in disrupting the film landscape. Vertical Video will soon have its place at the Cannes Film festival; the world’s most prestigious celebration of film. LG recently held the LG G6 18:9 Vertical Film Festival to appreciate talent from around the world and get a feel of the vertical picture perspective.

Filmmakers made use of the unique features of the G6 such as the dual cameras, the expert shooting modes, the water and dust resistant features to create world class videos.
“We are committed in exceeding the expectations of our consumers and empowering amateur filmmakers to create inspiring content through their smartphones,” said Moses Marji, LG East Africa marketing Manager.

Vertical video will completely change the film industry; bringing a new era of filmmakers in a space that was typically dominated by vast production companies and household names.