Vertical Video makes a footprint in the filmmaking industry.

The LG G6 Vertical Film Festival

The growth of technology and social media in the past decade has affected the society as a whole from a technical standpoint; more so the use of social media intertwined with the new advanced smartphones in the market.

Vertical video has emerged to be the next big thing in the filmmaking industry.  Brands and innovators are now making the shift from the conventional horizontal screen to the vertical video which is easily consumed on a smartphone.

Corporate companies are fast realizing the power of storytelling through vertical videos. With a large percentage of the consumer market going digital, vertical videos have turned into one of the biggest innovations of the century.
The rise of social media platforms such as Snapchat and Instagram have enabled consumers to share live content with people all over the world. Live feeds have encouraged people to channel their creativity and share special moments from their daily lives.

The advancement of technology in the smartphone is truly impressive. Filmmakers can now shoot an entire production entirely on their smartphone. Features such as the full built-in HD, dual cameras, editing, shooting modes and stabilization have taken smartphone shooting to another level.

This innovation will soon see a tide change for video makers. This year will see global innovators in film be recognized for their efforts in disrupting the film landscape. Vertical Video will soon have its place at the Cannes Film festival; the world’s most prestigious celebration of film. LG recently held the LG G6 18:9 Vertical Film Festival to appreciate talent from around the world and get a feel of the vertical picture perspective.

Filmmakers made use of the unique features of the G6 such as the dual cameras, the expert shooting modes, the water and dust resistant features to create world class videos.
“We are committed in exceeding the expectations of our consumers and empowering amateur filmmakers to create inspiring content through their smartphones,” said Moses Marji, LG East Africa marketing Manager.

Vertical video will completely change the film industry; bringing a new era of filmmakers in a space that was typically dominated by vast production companies and household names.

BRINGING THE BEST OF MUSIC VIA LG

Music, it surrounds us every day and everywhere. Recent studies show that at any given moment between 8am and 10pm, there is a high chance that over 50% of the world will have engaged in listening to music understating that music plays a key role in our day to day lives.

 Music and society have been interlinked since the past times. From playing traditional drum beats to playing the flute to the current in house quality production of songs, humans have had a correlation towards music as it facilitates communication which goes beyond words, enables meanings to be shared, and promotes the development and maintenance of individual, group, cultural and national identities and acts as a form of expression.

Music has the power to induce multiple responses – physiological, movement, mood, emotional, cognitive and behavioral. Few other stimuli have effects on such a wide range of human functions such as human development in early years.

Gone were the days where access to music would take an arm and a leg to listen to it. As trends emerge, the world of music wasn’t left behind as it also evolved. Never before in the history of humanity have so many different kinds of music been so easily available to so many people.  One can access a library of music at the click of a button. From phones to streaming services, music is all around us.

More than just a creative outlet, the type of music we listen to say a lot about one’s character and picture of oneself as it influences our behavior in ways which are beyond our conscious awareness.

When it comes to the delivery of music, one requires a top notch of sound system that will deliver high sound quality accounting for each and every instrument, pitch and tone and this is can be found in none other than LG’s Loudr Sound Systems.

Other than offering incredible sound quality, the Loudr system is able to integrate advanced DJ functions that allow users to control sound output to ensure that no two listening experiences are alike. It comes with a robust 600W output and powerful bass play music with high clarity and impressive volume. Its sparkle and speaker lighting provides more fun in the dark. Karaoke nights will be complete with its star dual input feature of this LG Loudr speaker system and easy usability.

“We strive to bring the best in each and every product we set out to invest in at LG, and the Loudr sound system is an addition to the family full of creativity and fun. With great sound quality, sound effects and lighting effects, it allows users to enjoy their music day in day out with its easy usability functions.” explained Moses Marji, General Manager Marketing LG Electronics.