The rapid growth in the number of smartphone users has been
on the rise annually. From 2014 where we had 1.5 billion users to the current
2.34 billion users and further projected 3billion users by the year 2020, the
growth is fast and rapid.
This however is due to a number of key things the mobile
industry has put into effect over the years making it one of the most
constantly used forms of technology in the modern day. LG has done this by
consistently placing and emphasizing on delivering user- friendly products that
boast features such as increased screen size, longer battery life and single
handed usability that are designed with specific appeal to key user
demographics.
One key factor that LG has been able to bring out forward is
its durability on its smartphones. Previously, phones such as the flip phone
were too heavy or too large for the consumer.
Though most smartphones are similar in design and template,
there is a vast difference in the type of materials that go into manufacturing
the device. Such materials determine a number of factors such as its weight,
durability and how thin the phone can be as well as its ergonomic usability.
LG’s phones with no doubt have
are sleek when it comes to design from the curved rear panel of the G4 to the
durable V20 that was recently ranked as one of the most durable phones in the
recently concluded Consumer Electronic Show (CES) in Las Vegas. The LG V20 undertook a number
of conducted tests that were conformed to U.S military standards, the results
of which showed that the phone can survive repeated drops landing in a variety
of positions.
“ Although the progress of
smartphones is on the rise, a number of key issues have been neglected by
developers such as the durability of the phone, at LG, we ensure that phones
can be durable to breaking and at the same time look fashionable and its
outcome is astonishing” explained Moses Marji, General Manager Marketing LG
Electronics.
At the same time LG is also
ensuring that the screen to bezel ratio is way above 85% ensuring that the
smartphones have more screen coverage hence enhancing usability, convenience
and user experience.
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