Friday, 20 January 2017

Eat. Drink. Chew. at this year's Nairobi Restaurant Week

Wrigley East Africa Head of Corporate Affairs Wanja Mwangi (L) poses with EatOut General Manager Michelle Slater at the recent launch of the 4th edition of the Nairobi Restaurant Week. The gum manufacturer has partnered with the online restaurant guide, for the second time in a row, to champion consumer education about oral care practices on-the-go through their Eat.Drink.Chew. campaign.
It is full steam ahead for the 4th edition of the annual Nairobi Restaurant Week, the city’s biggest celebration of food and drink, which officially kicked off yesterday, at an exclusive cocktail event held at The Tribe.

NRW is a celebration of the city’s colourful culinary scene which brings together over 60 sit-down restaurants across the city offering dazzling food and sparkling service for 10 days.

Several companies have come on board this year to support the initiative by Kenya’s largest online restaurant guide and booking engine, among them, the Wrigley Company through its East Africa subsidiary. The world’s leading manufacturer and marketer of gum, has partnered with the organizers, for the second time in a row, to enlighten participants about oral care practices on-the-go.

“We are essentially seeking to create healthy habits and reaching consumers through our oral care brand; Orbit. Through our Eat Drink Chew campaign, we believe that our partnership with EatOut will go a long way in educating consumers on the benefits of chewing sugar free gum such as its ability to wash away food debris and remineralize tooth enamel to help strengthen teeth,” said Wrigley East Africa Corporate Affairs Head Wanja Mwangi.
Wrigley has been championing the oral health agenda in Kenya having commissioned and released the first ever national oral health survey through the Ministry of Health and The University of Nairobi in 2015. They have also been advocating for the inclusion of oral health into the school curriculum during this reform period.
The company partners with dental professionals, supports scientific research and collaborates with governments, organizations and corporate partners to make a difference to oral health worldwide.

In major cities around the world, Restaurant Week has been a proven tradition and has registered success in the country as well. So as you indulge in the finest cuisine, at Nairobi’s top restaurants, remember to Eat. Drink. Chew.

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