LG to introduce 4K OLED TVs in Kenya

Consumers in Kenya will from next year be able to purchase 4K OLED TVs locally following LG Electronics’ plan to introduce them into the Kenyan market.

The company has announced plans to introduce the innovative 4K OLED TV in Kenya in the first quarter of 2016.

The futuristic LG 4K OLED TV is touted world over as the pinnacle of technological achievement and a new paradigm that will change the dynamics of the next generation TV market.

OLED TVs deliver a superb viewing experience with more natural, comfortable colors and a maximum response time of 0.001ms, which is more than 1,000 times faster than conventional LCD flat panel TVs. They are also known to render images with perfect blacks and perfect colors with an infinite contrast ratio.

The 4K OLED television employs an advanced panel developed by LG Display which features LG’s proprietary Four-Color Pixel WRGB technology. With 33 million sub-pixels working to produce the most lifelike colors and infinite contrast ratio, viewers will feel like they’re watching the real thing. With richer, brighter and more natural hues, the self-lighting pixels also guarantee deeper blacks and its fast response rate helps the TV render motion flawlessly without flickering or blurring.

Since unveiling its innovative OLED technology to the world in 2012, LG has been commended for making a revolutionary step toward the next generation of TV technology. LG released new 4K OLED TV models this year at the Consumer Electronics Show (CES) 2015 in Las Vegas, with industry experts raving about LG OLED’s innovative technology and design.

The announcement comes at a time when rivals briskly stampede at the door to exit the OLED TV market. The company is ramping up its investment in the category. Though industry experts agree that OLED TVs have unparalleled display quality, leading electronics manufacturers are suspending production of what is billed as the next-generation TV citing technical challenges in improving panel durability and reducing production costs.

Samsung, Sony and Panasonic have already quit the race, but LG Electronics has taken the lonely path and recently announced new OLED TV models becoming the first electronics manufacturer to commercialize 4K OLED TV.  

The display market is highly competitive, and superior picture quality remains a hugely important differentiator. Currently, the lion's share of the television market today still belongs to LED LCD TVs.

These use light-emitting diodes to light up the LCD screen and offer the widest array of price points, sizes and features. LCD TVs still exhibit imperfections when displaying rapid motion, as in sports, and because of the nature of the technology, the color black is represented by dark grey.

Promised for several years and now finally making inroads into the large-screen TV market are OLED sets. Using organic light-emitting diodes, OLED sets can light up each picture element individually, without the need for the separate light source that LCDs require. This translates into a much brighter, more colorful picture.

LG is setting trends on the display front and in 2016, several competitors are expected to finally follow LG’s lead into the OLED market. Its status as a pioneer in the category gives it a significant leg up on the upstart competition and has allowed for it to lay foundations for domination of this rapidly emerging market well into the near future.