Thursday 10 September 2015

The World’s #1 fabric softener Downy Concentrate is now available in Kenya.


 
Millions of moms all over the world already turn their laundry into a message of love for their families thanks to Downy. Now moms in Kenya can enjoy the long-lasting freshness and softness of Downy Concentrate all day long too.

About Downy Concentrate:
Downy Concentrate delivers all the benefits that you can expect from a fabric softener. Its unique formula contains perfume oils that penetrate deep into the fibres of fabrics releasing long lasting freshness throughout the day. And a protective layer delivers:

o FRESHNESS BENEFIT: the protective layer functions as an anchor for Downy’s perfume oil particles, which are designed to chemically bind to it and thereby ensure long lasting freshness
o SOFTNESS BENEFIT: the protective layer coats even the finest textile fibers, lubricating as well as smoothening them, in order to achieve a new level of fabric softness

o ANTI-WRINKLING BENEFIT: the protective layer helps fibers maintain their elasticity, which keeps fibers from wrinkling as they become dry

o FABRIC PROTECTION BENEFIT: the protective layer reduces friction between fibers, protecting them from getting worn out during wear

The Fragrances: Downy Concentrate is available in four variants:

FOR THOSE WHO WANT A CLEAN, FRESH SCENT:
- Valley Dew has a floral, woody fragrance (available in 20ml, 500ml and 1L)
- Floral Breeze has a herbal fragrance with musky top notes (available in 500ml)

FOR THOSE WHO WANT A MOOD AWAKENING SCENT:
- Feel Romantic has fruity, floral fragrance (available in 20ml, 500ml and 1L)
- Feel Relaxed has a floral fragrance with musky top notes (available in 500ml)
Dosage:
For standard washing machines and normal loads, we recommend using 40ml dose to enjoy the Downy experience. In case of hand wash we would recommend using 20ml.
Product Information:
Product size: 20ml sachets, 500ml and 1l
RRP: Ksh15.00 for 20ml sachets, Ksh250.00 for 500ml and Ksh450.00 for 1L
Available at: Leading retailers across Kenya
For more information visit: www.facebook.com/DownyKenya


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