The increased availability and
heightened utility of smartphone-based cameras has allowed for more people than
ever to use photography to express themselves.
Most people now carry advanced digital
cameras with them wherever they go, and the power of these devices far
outstrips what most sophisticated cameras of the past were capable of offering.
There are around 5.2 billion
mobile phones in use around the world today and approximately 83 percent of
those phones are equipped with cameras. This proliferation of smartphones
(particularly in emerging markets) means that an astounding 90 percent of
people who have ever taken a picture have done so on a mobile phone.
Industry insiders and analysts
have projected that over one trillion photographs will be taken this year. One
trillion may seem like a daunting number, but the increasing capacity of phones
to store data (thereby encouraging users to take more photos) over the last
several years shows that we have been on course to break the trillion barrier
for some time.
One of the largest perks of
smartphone cameras is their ability to instantly share photos and videos via
text message or on social media. Of the billions of photos taken per day, roughly
1.8 billion are shared on social networks, up from 500 million in just 2013. Shockingly,
a mere 93 million of the photos posted online are selfies.
By shrinking the size of the
camera and making it easier than ever before to take either amateur or professional-quality
photos, the advent of the digital camera has heralded a new age of mass
photography. In addition to the powerful cameras on new models, smartphones
give users the ability to instantly edit their photos, upload them to social
networks as well as store them on a hard drive or in the cloud.
Though the inclusion of advanced
digital cameras on smartphones has spelled doom for the previously popular
“point-and-shoot” digital camera, smartphone cameras have served as a gateway
to photography for millions.
The latest in line of elite
flagship smartphones from LG, the G4 is equipped with a number of cutting edge
features that make it well positioned to be the most popular LG smartphone
ever.
Boasting a remarkable 16mp
camera, G4 makes full use of its detailed display and instinctive operation to
help users take professional-quality photographs. Expertly tailored to meet the
needs of modern consumers, the user-friendly G4 is the perfect phone for
today’s mobile photographers.
For the longest time, mobile
cameras have lagged far behind more advanced digital single-lens reflex cameras
(DSLRs) in their ability to capture photographs when there is little natural
light. The G4’s camera lens boasts an aperture value of F1.8, making it the
brightest smartphone lens on the market and capable of going toe-to-toe with
lens used by professionals.
Apart from F/1.8 aperture lens,
there are a number of other features that help to set the G4 apart from competition.
For instance, in manual mode, the photographer can customize the level of white
balance, ISO, shutter speed, manual focus and exposure compensation. When
placed in the hands of an expert, these features allow the G4 to shoot capture
striking images. Manual mode also gives photographers the ability to select RAW
or JPEG as the format for their files.
Additionally, unlike other mobile
cameras, retaining high color accuracy is not a problem with the G4 thanks to
its advanced color spectrum sensor. If the user is taking a photograph in a
dark environment (such as night or in a deep forest) most mobile cams struggle
to find the correct color levels because they are unable to distinguish between
environments. But the G4’s sensor ensures that its photos always look great
regardless of the conditions.
Lastly LG G4’s front-facing
camera is comparable to the primary cameras of its main competitors. At 8.0
megapixels it is equal to the iPhone 6’s primary camera and 3MP stronger than
Galaxy S6’s. But on top of simply having a back camera quality for front camera
shots, selfies are now easier thanks to a user-friendly feature called gesture
shot.
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