bura®: Mortein Doom launches social media campaign dubbed

Ahead of the Malaria Day this coming month, Reckitt Benckiser launched a social media campaign geared to raise awareness of the disease to mothers as the cold season sets in. RB is focused on healthier lives for people and believes that it is part of their mandate to be actively involved in promoting the achievement of health related goals in Kenya.

The strategic collaboration with the Ministry of Health and implementation of initiatives around the World Malaria Day, is a clear demonstration of their commitment. Malaria can be eliminated in Kenya, which is the reason why RB, through our flagship brand, Mortein Doom, has for the 3^rd year running, partnered with the Ministry of Health, to spread the message that malaria is preventable.

In reality, Mortein Doom aims to make every home a pest-free haven by continuously providing innovative products that will ensure peace of mind in every home. In support of the goal to achieve a malaria free country, Mortein Doom has invested in the development of a variety of Mortein Doom products including the insecticide spray, and liquid electrical mosquito repellant, all of which are easily accessible from shops and leading retailers countrywide.

Speaking on the launch, Reckitt Benckiser Company Manager Sachiv Varma said,

Together, we have achieved a lot but we need to do more. RB will continue identifying more partnership opportunities with health sector players, investing in community education programs, as well as introducing innovative products to the market e.g. Mortein LED.
I must commend all of the organizations represented here today, for their efforts to fight Malaria. However, there is still much to be done. The World Health Organization (WHO) statistics released in December 2014, estimate that there were about 198 million cases of malaria in 2013 and an estimated 584, 000 deaths. Further, WHO indicates that most malaria cases and deaths occur in Sub-Saharan Africa, where a child dies every minute from malaria.
Despite these gloomy statistics, I am happy to also note that there is great progress that has been made through the years, with regard to fighting this life-threatening disease. According to the WHO, malaria mortality rates among children in Africa have been reduced by an estimated 58% since the year 2000.
This means that through continuous efforts, we can bring this disease under control.

Sachin Varma, RB Country Manager.

As we prepare to mark the World Malaria day this Saturday 25^th April, let us maintain the spirit of collaboration that is evident in this room today. I am certain that our joint efforts will steer us to achieve the goal to reduce incidences of malaria in countries by 75%, in line with World Health Assembly targets for 2015."