Zepz, formerly WorldRemit Group, raises $292 million, valuing the cross-border payments company at $5 billion

London, Nairobi...Zepz, formerly WorldRemit Group, has raised $292 million (approx. Sh 32 billion) in new primary Series E financing, achieving a valuation of $5 billion (approx. Sh548 billion). Zepz is a digital cross-border payments platform operating two market-leading brands (WorldRemit and Sendwave, acquired in 2021), with over 11 million users across 150 countries. The funding round will allow Zepz to maximise strategic flexibility and drive further growth The round includes new equity investors Farallon Capital among others, as well as backing from existing investors Leapfrog, TCV and Accel. Zepz is revolutionizing the P2P cross-border payments market, an estimated $1tn market opportunity which continues to be predominantly offline and is characterised by high prices and poor customer experience. Zepz reaches over 5,000 money transfer corridors, including emerging markets with high barriers to entry, establishing digital connectivity into geographies that had previously been underserved. WorldRemit and Sendwave brands offer a faster (85% of transactions settled in minutes) and more flexible (digital offering with multiple pay-in and pay-out options) user experience at fairer prices. This superior value proposition has enabled multi-year customer engagement on its platform - most users transact in a frequent, habitual manner - with Zepz’ average customer transacting c.4x per month on the platform. The funding round will allow Zepz to continue to invest in its technology, platform and customer proposition. Zepz sees significant growth opportunities both in its existing markets by driving engagement and deeper market penetration, as well as expanding into new markets and further extending its platform to offer additional value-added services to its users. Breon Corcoran, CEO of Zepz said: “Today’s announced raise is another important step in the execution of our strategy. Following the acquisition of Sendwave we have made significant progress with the integration of the different businesses and are retaining both the Sendwave and WorldRemit brands. In that context we are proud to announce the rebranding of our holding Company to Zepz. The additional funds raised enable us to accelerate investment to prosecute our very sizeable growth opportunity whilst further strengthening our high-quality investor base and our mission to provide fair, fast, flexible payments for our customers”. In 2020, Zepz’ brands enabled over 4.5m monthly transactions on its platform generating almost $10bn of Gross Send Volumes and $338m of revenues.

Top 10 sources of diaspora remittances to Kenya

 If you asked the average Kenyan to name the country’s leading sources of forex, you would hear mention of tourism, tea, or horticultural exports. Few would mention diaspora remittances, even though money sent back home by Kenyans living and working abroad has now become the biggest source of forex in Kenya, surpassing traditional export earners like tourism.

Data from the Central Bank of Kenya (CBK) indicates that the total inflows in the 12 months leading to June 2021 totaled a record $3.38 billion (Sh365.6 billion), a 20.3 per cent jump compared to $2.81 billion (Sh303.9) billion same period in 2020. Using CBK data from the first five months of 2021, we look at the top 10 countries that account for the lion’s share of money sent back home. 

The U.S.  

The number one spot goes to the U.S. The intimidating long queues of people seeking travel visas at the U.S. embassy in Gigiri shows the strong lure of the American dream. There are an estimated 120,000 Kenyans in the U.S. They sent back home $839 million (sh91 billion) in the first five months of the year.  

An interesting fact is that Kenyan immigrants working in the US have in the past been ranked as the third most industrious foreigners. They scored 73.4 per cent to emerge third in the list of the hard working and most skilled immigrant groups in the US, according to a 2018 Bloomberg report. The research ranks Ghanaians and Bulgarians at positions one and two, with 75.2 per cent and 74.2 per cent, respectively.

The U.K. 

Kenya has a shared heritage with the U.K., given the colonial legacy of the European power. Many of the oldest companies and institutions in the country have their roots in Britain and it is no surprise that the island nation hosts a sizeable Kenyan community. Kenyans mainly go to the U.K. for work and study. Cumulatively they sent home $142.5 million (Sh15.4 billion) in the first five months of the year. 

Saudi Arabia

The Kingdom of Saudi Arabia depends heavily on migrant workers to drive its economy. Many Kenyans have moved to the oil rich state in search of greener pastures in recent years. The country also serves as an international religious site, hosting millions of Muslims each year for the annual Hajj celebrations at Mecca, which is considered a holy city in Islam.  Kenyans working in Saudi Arabia sent home $59.6 million (Sh6.4 billion) between January and May this year. 

Germany

Germany is another important source of remittances for Kenya. Despite the language barrier, the European country hosts a significant number of Kenyans who immigrated to the country for work and study. As one of the most powerful countries in the European Union, Germany continues to lead Europe in terms of accommodative immigration policy, allowing many foreigners to leave and work without fear of deportation. Kenyans in Germany sent back $45.9 million (sh4.9 billion) in the first five months of 2021.

Australia

Australia, the country that is an island and a continent at a same time, has always been an attractive destination for Kenyans. Those that migrate there mostly do so for study and careers in respectable fields like medicine and engineering among others. Most Kenyans in Australia live in the urban areas of Sidney and Melbourne as most of the country is desert-land with harsh conditions. Kenyans in Australia sent home $43 million (sh4.6 billion) in the first five months of the year. 

Canada

Canada enjoys the reputation of having one of the most relaxed and welcoming immigration policies among western countries. The Canadian government has been intentional about attracting skilled migrants and students given the country’s small and ageing population – its citizens number 39 million in 2019, roughly the same size as the State of California. Notable Kenyans in Canada include firebrand lawyer Miguna Miguna. Kenyans in Canada sent back $40.4 million (Sh4.3 billion) between January and May this year. 

Qatar

Another Gulf state with a sizeable migrant population is Qatar. Like Saudi Arabia, Qatar depends on migrant workers to drive its oil rich economy, creating opportunities for people looking for opportunities to work abroad to move there. Kenyans living in Qatar sent home $29.5 million (sh3.2 billion) in the first five months of the year. 

Switzerland

Fewer countries offer a higher quality of life for residents and migrants alike than Switzerland. Known for its fine watches, mountainous terrain, and long history of non-involvement in armed conflict, Switzerland offers one of the best lives abroad. Workers are guaranteed high wages, quality health insurance and good pensions.  The few Kenyans living there were able to send home $20.3 million (sh2.2 billion) between January and May this year. 

United Arab Emirates

Sharon Kinyanjui, Director Europe, Middle East,
and Africa Receive Markets at WorldRemit.

Perhaps the most popular of the Gulf states owing to the profile of Dubai as an international holiday and business destination, the United Arab Emirates (UAE) hosts a sizeable Kenyan population. UAE is also considered more tolerant than other gulf states. Kenyans in the UAE sent home $19.8 million (Sh2.1 billion) in the first five months of the year.

Tanzania

Among African countries, Tanzania tops the list of top sources of remittances, having displaced South Africa which for a long time accounted for most money sent into Kenya. Our neighbors to the South sent back $18.4 million (Sh1.9 billion) in the first five months of the year. 

While this list may change for the remainder of the year, it is unlikely that the U.S. will lose its top spot. Industry experts also observe that technology and affordability are set to accelerate remittances, which defied the effects of Covid-19 in 2020. The uses of remittances are also expected to remain unchanged, with education and healthcare taking the lion’s share. 

“Affordability and convenience remain the top priorities for most people sending and receiving money across borders. Over the past year, we’ve focused on meeting these priorities and ensuring an affordable service for our customers,” said Sharon Kinyanjui, Director Europe, Middle East, and Africa Receive Markets at WorldRemit.”  “Education is likely to remain a key use of remittances, and this will only increase with the packed school calendar post-covid,” she added.