Dettol Even Tone honors Kenyan Women

It was a night of beauty and glamour as Dettol Even Tone team hosted an exclusive event to celebrate the African Woman.

Themed #EvenBetterMe, the celebrities-filled gig  hosted by the ever –green ex radio presenter  Pinky Ghelani brought together leading artistes and fashionistas including  top fashion bloggers Sharon Mundia, Joy Kendi and Nancy Mwai, Showbiz exraordinaire Talia Oyando a.ka Night Nurse, songbirds Size 8 ,Avril Nyambura and Patricia Kihoro, Capital FM’s  Anita Nderu and Mandi Sarro.

 Also in attendance was Dettol Brand Marketing manager Rachel Migwi and Damira Golubic, RB Marketing Manager.

 RB County Manager East Africa Sachin Varma said, “For many years Dettol has been a real companion to  mothers in Africa, Dettol Even Tone is our gift to the African woman, we celebrate her by ensuring that her skin is well taken care off”.

 He further noted that, “Dettol Even Tone is the ultimate blend of hygiene and beauty that not only replenishes the skin but also removes dark spots to ensure that mothers step out in even toned skins.

 On her part, Pinky Ghelani said, “Today, we sit around this lovely room to celebrate our skin, the biggest and most precious asset for any woman”.

 The new soap, Dettol Even Tone was developed in Africa, based on African consumers’ insight around even toned skin. It is an antibacterial soap with extra features, such as moisturizers and crushed apricot seeds to remove blemishes.

LG’s incredible OLED TVs billed as the Future of Television

After a strong showing at Consumer Electronics Show (CES) 2016, there is little doubt that OLED is poised to become the dominant format for tomorrow’s UHD TVs.

CES 2016 presented an opportune moment for OLED to establish itself as the leading format for the next generation of televisions, pointing to 2016 being a banner year for OLED technology. Additionally, the reduced cost and surge in 4K content is likely to lead to a boom in OLED popularity.

This comes against the backdrop of a recent announcement by LG Electronics to make 4K OLED TVs available to Kenyans from this year.

Of the thousands of products at the CES this year, LG’s OLED line stood out, helping set the tone in technology for years to come, at least in as far as television is concerned.

LG’s OLED line won recognition from global leading publications like Fortune, Wired and Techspot.  They lamped praise on it saying that it has been the best of the best in the television world for the past few years, lauded its picture quality, razor-thin design as well as said in many of their articles that it was by far the most impressive TV shown at CES 2016.

Since unveiling its innovative OLED technology to the world in 2012, LG has been commended for making a revolutionary step toward the next generation of TV technology. LG released new 4K OLED TV models last year at the Consumer Electronics Show (CES) in Las Vegas, with industry experts raving about LG OLED’s innovative technology and design.

The display market is highly competitive, and superior picture quality remains a hugely important differentiator. Currently, the lion's share of the television market today still belongs to LED LCD TVs.

OLED TVs deliver a superb viewing experience with more natural, comfortable colors and a maximum response time of 0.001ms, which is more than 1,000 times faster than conventional LCD flat panel TVs. They are also known to render images with perfect blacks and perfect colors with an infinite contrast ratio.

On the other hand, with consumers now more than ever looking for creative ways to slim down in any way, especially those in cramped living spaces, modern TVs are progressively becoming smaller increasing their appeal. Thanks to space saving LG OLED TVs consumers living in such spaces need not to worry.

LG’s OLED TVs measure in at a mere 2.5mm, allowing them to nearly disappear when viewed from the side. The stylish, ultra slim design of LG OLED TVs still offers appreciable benefits to consumers where space is less of an issue.

Lastly, the revolutionized design of OLED TVs allows users to experience the maximum benefit of its widened viewing angles. The narrow viewing angles of traditional LCD TVs make it necessary to seat all viewers within a small “sweet spot” but LG OLED TV eliminates this problem, giving consumers more freedom to design their viewing areas as they see fit, regardless of the size and shape of the room.

LG announces drive to raise Sh20 million for orthopaedic rehabilitation

LG Electronics’ Mr. Choong Hak, Executive Vice President Business Support officer (left) and Mr. Taeick Son East Africa Managing Director engage Ms. Janet Reson, one of the beneficiaries of the company’s artificial limb program at P.C.E.A Kikuyu Hospital during an event to mark the 10^th anniversary of the company’s partnership with hospital. LG has announced plans to organize an annual walk starting from August, targeting to raise over Sh20Million for the hospital’s orthopaedic rehabilitation unit.

LG Electronics has announced plans to scale up its existing support to P.C.E.A Kikuyu Hospital’s orthopaedic rehabilitation unit through an annual walk to raise funds for the facility.

Starting this August, and working with P.C.E.A Kikuyu Hospital, the company will organize an annual five kilometer walk in Kikuyu targeting organizations and over 5,000 participants. The aim is to raise over Sh20 million for the hospital’s orthopaedic rehabilitation unit.

The funds will be used to equip the unit with prosthetics, pay bills for needy patients as well as create awareness on the plight of persons with physical impairments.

The unit receives over 500 cases from across the country requiring prosthetics annually but owing to the high cost of treatment, it is only about half of that number that gets support to acquire artificial limbs.

The average cost for above knee prosthesis for both adults and children is about Sh50,000 while below knee prosthesis is about Sh30,000.

Speaking during a ceremony to commemorate the 10th anniversary of the partnership between the company and the hospital, LG Electronics’ General Manager for Marketing Moses Marji spoke of the need to scale up financial support for the unit in the coming months to accommodate more people.

“We hope to use the annual walk to raise additional funding required to accommodate more patients from humble backgrounds,” said Mr Marji.

The most common causes of physical impairments include accidents and diseases.

He added: “soon, if budgets allow, we hope to expand the program beyond Kikuyu Hospital to various Level Four hospitals across the country.”

On his part, the hospital’s CEO Patrick Kimpiatu applauded LG Electronics for making the partnership work, and for its commitment in the cause that has over the years seen hundreds of people with amputated legs and arms from across the country supported to acquire artificial limbs.

“Disability from such amputations, no doubt hinders full participation in the economic and social life development of the affected. I am however glad that LG’s contribution has seen some of those people get back to playing an active role in society as contributors to the economy and lessened their burden,” said Dr Kimpiatu.

EABL’S CHROME VODKA AND SAUTI SOL SIGN PARTNERHIP DEAL

EABL’s Chrome Vodka has today announced a partnership deal with Sauti Sol, Kenya’s leading afro-pop group as the brand ambassadors who will drive its “Dream Big, Be Bigger” #ShineOn marketing campaign while the brand becomes the official sponsor of Sauti Sol’s “Live and Die in Afrika” national tour.
The tour, which is the first of its kind in Kenya, will see the group stage live performances in Kisumu, Eldoret, Nakuru, Machakos and Mombasa to popularize their album, which has already proved a big hit in the local charts going platinum within 37 hours of its launch.
“This venture brings to life the strong connection between Chrome Vodka’s innovative leadership as a credible, premium quality vodka and Sauti Sol’s legendary appeal in afro pop music” said Anne Joy Muhoro, EABL Kenya Marketing Manager, Mainstream Spirits. “Chrome Vodka aims to support local talent and at the same time drive a brand that resonates with our target consumer”
“Sauti Sol is Kenya’s pride in the music industry; young men who have a vision that they are successfully bringing to life; they have managed to build a strong brand in both local and international markets. They have achieved this through the power of determination and dedication and these are the characteristics that resonate with both Chrome and Sauti Sol’s target consumers,” explained Marek, Managing Director, Sauti Sol Entertainment.
In December 2014, EABL introduced Chrome Vodka to tap into the consumer segment seeking a price accessible, high quality brand with premium cues. The brand is leading innovation in the lower mainstream segment and has recently expanded to include a pre-mixed vodka, Chrome Spark with a recommended retail price of Ksh 80 per 300ml bottle, and a lemon flavoured vodka with a recommended retail price of Ksh 180 for 250ml.
Live and Die in Afrika was added in BBC Africa’s Top 10 tracks of 2015 and Okayafrica’s Top 15 Albums of 2015. Sauti Sol were also listed as Billboard Africa’s Most Promising Group, The Standard Newspaper’s 2016 Agenda Setters and Drum Magazine Africa’s 2015 Movers & Shakers. Sauti Sol is an award-winning afro pop group from Kenya. The band has won Best Group in East Africa (2016 Bingwa Awards), Best African Group at African Muzik Magazine Awards (2015 AFRIMMA) and an MTV EMA Award for Best African Act in 2014. Comprising of Bien-Aime Baraza, Willis Austin Chimano, Polycarp Otieno and Savara Mudigi, the group mixes their soulful voices with vocal harmonies, guitar riffs and drum rhythm. Sauti Sol blends warm resonant pop with traditional Kenyan influences. Their mélange of energetic rhythms has promoted the group to become one of Africa’s most celebrated and East Africa’s pioneers of a fresh sound that has inspired the sprouting of many other bands from East Africa.